Accountancy network gears for growth

WEDNESDAY, MAY 16, 2012

Accountancy group Walker Wayland Australasia has completed a restructure to prepare for an aggressive growth phase in the region.

According to Walker Wayland Australasia chairman Grant Allsopp, “Our focus is to become the pre-eminent mid-tier accountancy network in the region.”

He said the network now includes 11 mid-tier accounting firms across Australia and New Zealand. Three have joined since the restructure.

“We have also received expressions of interest from two additional firms, one on the NSW south coast and the other in regional Queensland,” he said.

“Our network structure gives us a greater ability than an association to share information and resources.”

“We now offer the benefits of international reach and expertise with the comfort and close attention afforded by working with a mid-tier accounting firm,” said Allsopp. “Our new structure puts us in a position to be a significant force in the Australasian accounting industry.”

Yates Baker McLean, based in Orange in central NSW, was the first regional firm to join the Walker Wayland Australasia network.

Senior partner Steve Stone said: “Joining Walker Wayland Australasia has helped our staff develop in ways they wouldn’t otherwise have done. It has broadened our capabilities.

“We also have a number of clients that are growing rapidly and expanding overseas. We can now more effectively partner in New Zealand, for example.”

An important part of the restructure was completed today with the launch of a new Walker Wayland Australasia Web site, said Grant Allsopp.

The site is focussed on new membership opportunities.

He said Walker Wayland Australasia now offers a range of membership options to reflect the differing needs of accounting firms across the region.

“Some members adopt the full Walker Wayland branding while others need to maintain their own branding identity,” he said.

“We have also introduced categories specifically for firms in regional areas and for specialist boutique firms.

“Being a part of the Walker Wayland Australasia network will lift firms’ profile through increased marketing and access to a broad base of shared resources,” he said.

“Member firms are also encouraged to participate in annual conferences during which staff develop their technical skills within a team environment.”

He said the member firms of Walker Wayland Australasia are uniquely equipped to deliver a range of services that are relevant to Australian, New Zealand and trans-Tasman business.

He said that the group’s business structure offers clients the benefits of two worlds.

“We provide the high-level services of a Partner that you would expect from a mid-tier accounting firm with the reach and expertise of one of the Big Four accounting firms,” he said.

“Our international network connections mean we offer a high level of technical knowledge, depth of experience and professional understanding in dealing with global as well as local conditions.”

Many of the firms in the network are also members of BKR International, a global association of independent accounting and business advisory firms representing the expertise of more than 135 member firms with over 300 offices in over 70 countries around the world.

“This international network gives our members access to the services and resources of an international firm while delivering the personal attention and service that our clients deserve,” said Allsopp.

For more information about Walker Wayland Australasia, go to the new Web site, www.wwaustralasia.com or call Chairman Grant Allsopp on +61 2 9951 5400.

 

FOR MORE INFORMATION
Grant Allsopp,
Walker Wayland Australasia
8th Floor, 55 Hunter Street
Sydney NSW 2000
Phone: +61 2 9951 5400
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